“She outworks everyone. And she’ll never ask for a raise. Meet your new AI employee. Always on, never sick and no HR required.”
I’ve stared at this advert for two days and I still feel sick to my stomach.
Let’s start with the obvious: they made the AI a woman.
A woman who never complains, never gets sick, never asks for more.
No HR required means: no accountability. No recourse. No consequences.
This is what some men think the ideal employee looks like. Someone who performs endlessly. Asks for nothing. Has no body, no needs, no rights.
And they just raised £20million last week to do it.
The dehumanisation of workers. The feminisation of servitude. The removal of every protection humans fought decades to win.
Dressed up as innovation.
We are living through a moment where women are still fighting for pay equity. Where the gender pay gap is a documented, persistent, structural failure.
And someone looked at that fight and thought: what if we just… removed the woman’s ability to ask? And put it on a billboard?
I’m not against AI. I work in this space. But I am against this.
Come talk to me about it on LinkedIn
